Nothing will boost your creator confidence like a Meta rep opening a call with: “So… how did you crack the code?” In this behind-the-scenes recap, I break down what Meta shared about the Edits app, trending Reels, real-time analytics, captions and “safe zones,” and why their best practice mirrors my own Instagram Trials Theory: test first, learn fast, and only then scale what works—without burning out or begging for likes.
Discover how Western Insights Media helped the Oregon Jamboree create a lasting legacy through the Pacific Northwest Stompeders - a fan engagement campaign for the 30th Anniversary that turned into a five-state movement and a blueprint for building community through events.
Learn the 2025 Instagram Reels strategy that helped my personal Instagram reach over 2.5 million organic views in 28 days. Download the free Instagram Trial Reel Checklist to grow your western brand, your personal brand, your event or small business on social media.
Western Insights Media is proud to present a 4-part webinar series designed specifically for rodeo committees, ag-based nonprofits, guest ranches, festivals, and small rural organizations. This free, hands-on training helps small teams use AI-powered tools to simplify marketing, save time, and increase impact. From designing content with Canva Pro to streamlining messaging with ChatGPT, scheduling with Metricool, and launching emails with Flodesk, each 40-minute session focuses on affordable, accessible tools that work for Western-based organizations with limited staff and budgets. Perfect for those juggling multiple hats—this series will help you do more with less and feel confident about your marketing strategy.
In the agriculture and natural resources sectors, finding the right influencers can make all the difference. The key isn’t just reaching a wide audience—it’s connecting with content creators who are genuinely passionate about your brand and its mission. Influencers who are aligned with niche interests in this space bring authenticity and credibility, fostering trust while educating audiences about the importance of their products.
Imagine campaigns like Taylor Chace’s “Steak Salad Sundays” with the Beef Checkoff, or Logan’s cucumber contentwith the Michigan Farm Bureau, each blending humor, creativity, and relatable recipes to inspire a new consumer interest. These types of collaborations provide influencers with industry insights, while they share the unique stories and benefits behind agricultural products with their followers. The result? A fresh, authentic connection with consumers that goes beyond traditional marketing.
In 2025, there’s immense potential to work with these niche influencers to showcase the value, quality, and stories behind our food. If you’re ready to explore partnerships that bring your brand’s story to life, let’s talk!
COVID-19 has hit the event industry hard, especially on the west coast. The cancellation of rodeos, concerts and county fairs have been some of the groups that have been hit the hardest and this is the better part of our Western Insights Media clientele base. Or team has worked HARD to pivot clients so that not all is lost and “pivot” is the name of the business-game in 2020!
While I call myself an “accidental entrepreneur,” I have quickly realized a few key points that are a necessity to becoming successful in owning your own business. I also believe that these points are important if you are taking over a generational business through succession or for success in climbing the corporate ladder.
