Business Development, Efficiency Development, Fractional CMO, Personal Development
Katie Schrock
5 Ways Being A College Athlete Helped Me In ...

One of the things that I have loved watching lately is the uprise in women's college basketball in the media's eyes. As someone who wrote "Play in the WNBA" every single day of her journal through elementary school, seeing my friends, family, gym buddies, and colleagues as hyped about the game of basketball and the players I enjoy watching has been one of the best parts of 2024's March Madness.

As a former PAC10 (to date myself) and PAC12 (RIP to the Pac Conference), here are five ways that being a college (bench warming) athlete made me more successful in business.

5 Ways Being A College Athlete Helped Me In Business
Social Media, Influencers
Katie Schrock
Influencing; How it can start via your passion

Influencing is, at it’s core, the sharing of your passion with others in a way that your enthusiasm also gets them to buy in.

Influencing; How it can start via your passion
Business Development, Content Strategy, Efficiency Development, Event Management, Social Media, Fractional CMO
Katie Schrock
Western Insights Media; Your One Stop Shop to a ...

A fractional chief marketing office (CMO) is an outsourced marketing executive who performs the function of a CMO without your company having to commit to a full-time, in-house marketing leader. Western Insights Media prides themselves on being one of the leaders in western based events regarding out-of-the-box marketing combined with the utilization of traditional marketing methods to reach both your current and new audience demographic.

Western Insights Media; Your One Stop Shop to a Western Industries Fractional Chief Marketing Officer
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5 Ways Being A College Athlete Helped Me In Business

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5 Ways Being A College Athlete Helped Me In Business

One of the things that I have loved watching lately is the uprise in women's college basketball in the media's eyes. As someone who wrote "Play in the WNBA" every single day of her journal through elementary school, seeing my friends, family, gym buddies, and colleagues as hyped about the game of basketball and the players I enjoy watching has been one of the best parts of 2024's March Madness.

As a former PAC10 (to date myself) and PAC12 (RIP to the Pac Conference), here are five ways that being a college (bench warming) athlete made me more successful in business.

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Western Insights Media; Your One Stop Shop to a Western Industries Fractional Chief Marketing Officer

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Western Insights Media; Your One Stop Shop to a Western Industries Fractional Chief Marketing Officer

A fractional chief marketing office (CMO) is an outsourced marketing executive who performs the function of a CMO without your company having to commit to a full-time, in-house marketing leader. Western Insights Media prides themselves on being one of the leaders in western based events regarding out-of-the-box marketing combined with the utilization of traditional marketing methods to reach both your current and new audience demographic.

Protecting Your Facebook From Hackers, Hoaxers, and Scammers

Protecting Your Facebook From Hackers, Hoaxers, and Scammers

If you’re like me, then you’ve seen a huge uptick in the “copy and paste,” comment “Amen,” and chain-forwarded messages in your Facebook Messenger. We talk about how hackers track you, hack you and take your identity or money (or your Facebook friends) in this episode.

Stay safe out there!

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Finding Your Audience Where They Are - A Case Study

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Finding Your Audience Where They Are - A Case Study

When it comes to finding your audience where they are, it can be a bit of hard work but the rewards for that work will provide an efficiency and return on investment that social media oftentimes fails to create. Let’s dive into a case example for a country music festival where we stepped through a series of surveys to find a new-age demographic for the event post the COVID-19 pandemic to find young country music enthusiasts and curate experiential marketing around their interests.

Yikes! Facebook Business Pages Changed ... AGAIN!

Yikes! Facebook Business Pages Changed ... AGAIN!

If you're like me, you may have been holding out for as long as possible in regards to your Facebook business page staying the same as it has for the past few years but, alas, Meta won this battle by fault of ownership of the platform. 

Last week, the remaining of my Facebook Business changes turned into Facebook Profiles, but not like a personal profile, a business profile. I wasn't sure what this was going to mean and here are some of my initial grievances: 

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No Such Thing As An "Off Season" in the Event Business

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No Such Thing As An "Off Season" in the Event Business

Growing up as a sports kid I lived for the off season. It was my favorite time of year to get better and improve to come back in the next season at my absolute strongest and most talented. That doesn't change when it comes to the offseason for those of you producing events! Here’s a checklist of what you can do to strengthen your event during the off season!

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10 Podcasts to Spark Creativity

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10 Podcasts to Spark Creativity

Whether you enjoy going to the gym, have a long commute, or have loads of laundry to do every week - there’s always a time that you can escape into the world of audio whether that be in a book or a podcast. Podcast’s are a wonderful way that you can escape from the world, get your creative juices flowing, learn new concepts, or keep up with your favorite industries.

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Officially Official; The Ag Leader Academy Club on Clubhouse

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Officially Official; The Ag Leader Academy Club on Clubhouse

If you’re an industry professional in the agriculture, ranching or rodeo spheres, and aren’t in the Ag Leader Academy or That Rodeo Life Club on Clubhouse - then you are doing yourself a disservice! Join the rooms for weekly conversations on elevating your rural industry business, marketing, conversations and network, plus so much more every single day!

What Defines a Legit Social Media App?

What Defines a Legit Social Media App?

It seems as if the end of 2020 and the start of 2021 resulted in a plethora of new social media platforms that everyone is raving about and, if you’re confused, don’t worry - you’re not alone! Many people are unsure of the different platforms that are out there and a great way you can grow and be a part of these conversations is by thoroughly vetting each app to see if it is a digital space that you are interested in occupying.