One of the things that I have loved watching lately is the uprise in women's college basketball in the media's eyes. As someone who wrote "Play in the WNBA" every single day of her journal through elementary school, seeing my friends, family, gym buddies, and colleagues as hyped about the game of basketball and the players I enjoy watching has been one of the best parts of 2024's March Madness.
As a former PAC10 (to date myself) and PAC12 (RIP to the Pac Conference), here are five ways that being a college (bench warming) athlete made me more successful in business.
Influencing is, at it’s core, the sharing of your passion with others in a way that your enthusiasm also gets them to buy in.
A fractional chief marketing office (CMO) is an outsourced marketing executive who performs the function of a CMO without your company having to commit to a full-time, in-house marketing leader. Western Insights Media prides themselves on being one of the leaders in western based events regarding out-of-the-box marketing combined with the utilization of traditional marketing methods to reach both your current and new audience demographic.
When it comes to finding your audience where they are, it can be a bit of hard work but the rewards for that work will provide an efficiency and return on investment that social media oftentimes fails to create. Let’s dive into a case example for a country music festival where we stepped through a series of surveys to find a new-age demographic for the event post the COVID-19 pandemic to find young country music enthusiasts and curate experiential marketing around their interests.
COVID-19 has hit the event industry hard, especially on the west coast. The cancellation of rodeos, concerts and county fairs have been some of the groups that have been hit the hardest and this is the better part of our Western Insights Media clientele base. Or team has worked HARD to pivot clients so that not all is lost and “pivot” is the name of the business-game in 2020!
