What you’ll learn:
Have you had a podcast idea and you’ve been wanting to get started but don’t know how? Don’t have the time? Or feel intimidated? Join us for this great, quick, to-the-point course that’ll help you get your podcast dreams started!
The Necessities: From logos and branding to graphics and equipment - what are the necessities that you need to get a professional podcast launched is the first section.
Content Strategy: We’ll take an in-depth look at your topic and theme of choice; you’ll find how to make content that is relevant and lasts, plus the tips to making your job easier!
Recording & Producing: Step-by-step instructions to show you how to record, produce and get your podcast on the inter-web!
Marketing Your Podcast: Podcasting is fun but what if no one listens? Get our tips on how we took our podcast from 10 downloads a week to 600 plus in 15 episodes!
Your Instructor
Katie Schrock is the owner and founder of Western Insights Media, a communications, marketing and public relations firm with a specialty in the western lifestyle. In February 2019 she brought in Rachel Owens-Sarno, Lisa Lucia, JJ Harrison and Katy Lucas to join in a dynamic rodeo sports podcast that also included other facets of the western lifestyle under the brand name; That Western Life.
Katie took courses, classes, asked questions and worked for other podcasters to get their podcast to where they are today as a go-to rodeo sports podcast.
“I think the first time I realized that we were truly doing something right was when I was at Social Media Marketing World and attending a podcasting session. Everyone was talking about these questions they had so I ventured a few answers - next thing I knew I was running the session and giving off-the-cuff checklists and layouts to everyone there. I can’t wait to share these all with you!” ~ Katie Schrock
About the course
Whether you’re a professional rodeo athlete, an up-and-coming competitor, a rodeo queen, or a committee-member, Cowboys in the Media can give you the skills, confidence and knowledge to get the most out of your media exposure.
From interview do’s and don’ts, to leveraging interviews and media opportunities for sponsorship and endorsement growth - an interview skillset is one of the best tools you can have in your toolbox as you travel down the rodeo road making a living. This course will teach you all of that and more!
Even better? We know you’re busy on the road, so all you need is your cell phone or a laptop to access the full course!
About your instructor
Katy Lucas is a ranch-raised Alberta, Canadaa, Cowgirl who is no stranger to the western way of life. Attending her first rodeo at just eleven days old to watch her father, Canadian Tie-Down Roping Champion Joe Lucas, compete. It was under his watchful eye that Katy became an avid team roper, roping her way to the title of Team Roping Canada Champion in her respective category in 2014.
An honors graduate from Lethbridge College, Katy uses her Communication Arts Diploma, specialized in Broadcast Journalism, to conduct interviews at Canadian Professional Rodeos. Katy performed live interviews with contestants on the show “The Road to the CFR” in 2013 and was the co-producer and host of the AMPIA Award-nominated television show titled, “Rodeo: Embracing the New Frontier.”
Katy also writes for western publications such as the Western Horse Review magazine and Canadian Pro Rodeo News. After her year as the 2015 Miss Rodeo Canada, she worked for the CPRA as the Director of Marketing, Communications and Public Relations, became a content editor for FloRodeo and has created KT Rodeo Industries.