Fractional Chief Marketing Officer & Strategy
What this looks like in practice
Get senior-level leadership without hiring a full-time executive. We step into the role of strategic oversight, aligning vision, execution, and accountability across marketing, communications, events, and partnerships.
This typically includes:
Marketing strategy and annual planning
Campaign development and prioritization
Budget guidance and ROI alignment
Leadership for internal teams, vendors, and contractors
Cross-department alignment with operations, sales, or development
Executive-level decision support and reporting
How do you know if this is right for you?
You need marketing leadership but not a full-time CMO
Your marketing efforts feel busy but aren’t aligned
You have vendors or staff, but no one steering the ship
You’re preparing for growth, transition, or a major season
You want strategy and execution, not just ideas
Strategic Storytelling & Editorial Distribution
What this looks like in practice
We help you define and tell your story in a way that builds trust, preserves culture, and connects with the right audience. This work blends journalism, marketing strategy, and lived industry experience.
This typically includes:
Brand narrative and voice development
Editorial strategy and long-form content
Industry reporting and feature storytelling
Ghostwriting for leaders and executives
Event and campaign narrative development
Podcast, video, and series storytelling
How do you know if this is right for you?
You know your organization has a great story, but struggles to tell it
Your content feels inconsistent or disconnected
You want credibility, not just visibility
You work in agriculture, rodeo, events, or Western industries where trust matters
You need someone who understands your world, not just marketing theory
Event Marketing & Community Building
What this looks like in practice
We design marketing strategies that turn events into communities. This work focuses on building engagement before, during, and after the event, creating loyalty that lasts beyond a single weekend.
This typically includes:
Event marketing strategy and messaging
Audience growth and engagment planning
Community-driven activations and campaigns
Influencer and ambassador programs
Partner and sponsor integration
On-site and post-event storytelling
How do you know if this is right for you?
You want repeat attendance, not one-time ticket buyers
Your event needs younger or new audiences
You rely heavily on tradition, but need modern engagement
You want your event to feel like a movement, not just a date on the calenadar
What this looks like in practice
We build digital ecosystems that support your goals, not just your posting schedule. Strategy is driven by data, intuition, and audience behavior across platforms.
This typically includes:
Social media strategy and planning
Platform audits and optimization
Content calendars rooted in analytics
Email marketing strategy and workflows
Website content guidance
Reporting and insights
How do you know if this is right for you?
You’re posting regularly, but not seeing results
You don’t know which platforms actually matter
Your data exists, but isn’t informing decisions
You want a system that’s sustainable, not exhausting
Digital Strategy & Platform Management
What this looks like in practice
We manage print projects with the same care and strategy as digital work, ensuring editorial quality, clear timelines, and cohesive storytelling.
This typically includes:
Magazine and newsletter production
Editorial planning and content sourcing
Writer and designer coordination
Deadline and workflow management
Print-to-digital integration
How do you know if this is right for you?
You produce a magazine or print publication in-house
Print projects feel stressful or disorganized
You want editorial quality without managing freelancers
Yu need consistency and accountability
Print Project Management & Editorial Production
What this looks like in practice
We step in where needed, whether for a defined project, temporary coverage, or ongoing support. This option is designed for organizations that need flexibility without sacrificing quality.
This typically includes:
Campaign-based support
Interim coverage for staff absences
Overflow support for busy seasons
Short-term strategy or exeuction projects
How do you know if this is right for you?
You need help now, not long-term hiring
Your team is stretched thin
You have a defined project or season
You want to test working together before a retainer
Retainer & Project-Based Support
What this looks like in practice
We help brands extend reach through aligned partnerships, media strategy, and activations that feel authentic and intentional.
This typically includes:
Partner and sponsor storytelling
Media strategy and coordination
Brand activations and experiential ideas
Influencer and ambassador alignment
How do you know if this is right for you?
You want partnerships that make sense, not just visibility
Your sponsors need better integration
You want activations that feel natural to your audience