One of the things that I have loved watching lately is the uprise in women's college basketball in the media's eyes. As someone who wrote "Play in the WNBA" every single day of her journal through elementary school, seeing my friends, family, gym buddies, and colleagues as hyped about the game of basketball and the players I enjoy watching has been one of the best parts of 2024's March Madness.
As a former PAC10 (to date myself) and PAC12 (RIP to the Pac Conference), here are five ways that being a college (bench warming) athlete made me more successful in business.
Influencing is, at it’s core, the sharing of your passion with others in a way that your enthusiasm also gets them to buy in.
A fractional chief marketing office (CMO) is an outsourced marketing executive who performs the function of a CMO without your company having to commit to a full-time, in-house marketing leader. Western Insights Media prides themselves on being one of the leaders in western based events regarding out-of-the-box marketing combined with the utilization of traditional marketing methods to reach both your current and new audience demographic.
COVID-19 has hit the event industry hard, especially on the west coast. The cancellation of rodeos, concerts and county fairs have been some of the groups that have been hit the hardest and this is the better part of our Western Insights Media clientele base. Or team has worked HARD to pivot clients so that not all is lost and “pivot” is the name of the business-game in 2020!
I firmly believe that reading is so important to expansion of the mind and for the growth of your knowledge, curiosity, and thought process development. Time to read can be challenging, especially if you are a workaholic or not a naturally-inclined reader once you leave the obligatory reading of the academic world. Trying to stay cognizant of why reading is important, I began to adapt different techniques throughout the years to continue to grow my reading list.
While I call myself an “accidental entrepreneur,” I have quickly realized a few key points that are a necessity to becoming successful in owning your own business. I also believe that these points are important if you are taking over a generational business through succession or for success in climbing the corporate ladder.
