What is a ‘Fractional Chief Marketing Officer?’
A fractional chief marketing office (CMO) is an outsourced marketing executive who performs the function of a CMO without your company having to commit to a full-time, in-house marketing leader.
Benefits of a fractional chief marketing officer
As a business, one of the best things that we get to offer our clients is the ability to utilize our resources, wisdom and knowledge from past and future events. The ongoing education required to stay at the front of the marketing world is extensive and our team is investing every week in each of our team players growing and thinking beyond what is considered normal for events, associations and businesses in the western industries.
Many businesses and associations in the western industries, whether large or small, find themselves pouring all of their efforts into one specific season or one specific event. For example, this can be a country music festival, county fair, rodeos, a farm or ranch, and more, that are minutely focused on one specific time period and event during your fiscal year. With so much riding on one event, you need to put all your effort into financial success during this time period for the longevity of your event, business and/or association.
Don’t have to pay an in-house marketing salary year around, you pay for the time/season you need. This means you don’t have to cut on quality to get the success you desire.
An on-call resource that can talk you through options, ideas, and ever-changing trends in the western industry throughout the year; even if it’s your slow-time.
Ability to access their past events and, potentially, their other clientele for advice, ideas and collaborations.
Allows you the chance to remove all of the distractions and noise to specifically focus on what targets are feasible in keeping you on your overall business master plan by a non-biased, professional expert.
You can work smarter, not harder and at an utmost level of efficiency and organization.
When should i look at hiring a fractional chief marketing officer?
If you’re reading this article, than you’re definitely interested and approaching the time to make that decision. Here are a few ways that you can utilize a fractional chief marketing officer:
If you currently do not have a marketing specialist in-house that can focus more than 10 hours a week on your business.
If you are looking to make a new launch, a new event, or a new campaign that is new territory that leaves you and your team feeling unsure and overwhelmed.
If you are a one or two-person business that specializes in providing your service or selling your product; a fractional CMO will allow you the chance to keep doing what you do best, while they handle the promotion, marketing, audience identification, and more.
If your current event is feeling stagnant and you are wanting to find new ways to bring in new crowds, a fractional CMO can help you identify markets and audiences that you are missing and create a marketing strategy to reach them.
If you are genuinely feeling overwhelmed with the digital world and are unsure of how to have a presence - call a fractional CMO in to help you! Just like you love doing what you do, they love doing what they do and will help breathe energy and enthusiasm back into your work.
how can western insights media help my team as a fractional cmo agency?
marketing audit
Sitting down, going through your current marketing plan, and analyzing your industry, we can help you find holes and other areas that you are missing in your marketing strategy. We can also build out resources and a marketing plan that you can implement through the next quarter to year to find success. Our team is also on call for emails and meetings to help assist you through this process.
Project/Event management
Our own unique software tracking sheets have helped make us some of the most efficient western-based event managers. Our team not only manages meetings and keeps an in-depth spreadsheet, we also will follow up with subcontractors and employees on tasks and deadlines. Our goal is to help you efficiently produce an amazing event or complete an important project, and we do so by taking out the management angst that usually goes along with it. As a third-party group, we are non-biased and work hard to create event reminders and text check-ins to make sure that we meet our deadlines.
Overarching marketing campaign
Whether for a specific season or vertically integrated throughout the year, we have assisted clients through a variety of marketing campaigns that have assisted them in reaching their financial goals in product sales and ticket sales. Our marketing includes but is not limited too:
Influencer Management: sourcing, interviewing, contracting, activations, fulfillment and recaps.
Radio Commercials; production, distribution, trades, etc.
Television Commercials: production, distribution, trades, etc.
Sponsorship Administration: Contract organization, fullfillment schedules, activation schedules, recaps
Production Management: Stage schedule, large screen advertisements, commercials, emcees, talent, etc.
Print Mediums: Posters, flyers, brochures, programs, media books, pocket guides, etc.
Branding Assistance: overall branding elements for boxes, print mediums, digital medium templates, vehicle wraps, custom gifts, etc.
Digital Mediums: Digital Advertisements, Templates for Social Media, Digital Strategies
Communications - Mixed Mediums: Social Media management, Social Media content schedule and ideas, social media strategy, email list management, etc.
No matter if you are looking for a fractional CMO for rodeo, country music, county fairs, your farm or ranch, a homesteading store, or more, we are excited to work with you to accomplish your marketing goals in an efficient and joyful way!