Companies aren’t just looking for marketers anymore — they’re looking for storytellers. As traditional media declines and audiences crave authenticity, storytelling has become a strategic business advantage, especially in Western, agricultural, and event-based industries where culture and community drive connection.
Nothing will boost your creator confidence like a Meta rep opening a call with: “So… how did you crack the code?” In this behind-the-scenes recap, I break down what Meta shared about the Edits app, trending Reels, real-time analytics, captions and “safe zones,” and why their best practice mirrors my own Instagram Trials Theory: test first, learn fast, and only then scale what works—without burning out or begging for likes.
Discover how Western Insights Media helped the Oregon Jamboree create a lasting legacy through the Pacific Northwest Stompeders - a fan engagement campaign for the 30th Anniversary that turned into a five-state movement and a blueprint for building community through events.
Learn the 2025 Instagram Reels strategy that helped my personal Instagram reach over 2.5 million organic views in 28 days. Download the free Instagram Trial Reel Checklist to grow your western brand, your personal brand, your event or small business on social media.
Western Insights Media is proud to present a 4-part webinar series designed specifically for rodeo committees, ag-based nonprofits, guest ranches, festivals, and small rural organizations. This free, hands-on training helps small teams use AI-powered tools to simplify marketing, save time, and increase impact. From designing content with Canva Pro to streamlining messaging with ChatGPT, scheduling with Metricool, and launching emails with Flodesk, each 40-minute session focuses on affordable, accessible tools that work for Western-based organizations with limited staff and budgets. Perfect for those juggling multiple hats—this series will help you do more with less and feel confident about your marketing strategy.
fractional chief marketing officer
Companies aren’t just looking for marketers anymore — they’re looking for storytellers. As traditional media declines and audiences crave authenticity, storytelling has become a strategic business advantage, especially in Western, agricultural, and event-based industries where culture and community drive connection.
A fractional chief marketing office (CMO) is an outsourced marketing executive who performs the function of a CMO without your company having to commit to a full-time, in-house marketing leader. Western Insights Media prides themselves on being one of the leaders in western based events regarding out-of-the-box marketing combined with the utilization of traditional marketing methods to reach both your current and new audience demographic.
