Business Development, Efficiency Development, Fractional CMO, Personal Development
Katie Schrock
5 Ways Being A College Athlete Helped Me In ...

One of the things that I have loved watching lately is the uprise in women's college basketball in the media's eyes. As someone who wrote "Play in the WNBA" every single day of her journal through elementary school, seeing my friends, family, gym buddies, and colleagues as hyped about the game of basketball and the players I enjoy watching has been one of the best parts of 2024's March Madness.

As a former PAC10 (to date myself) and PAC12 (RIP to the Pac Conference), here are five ways that being a college (bench warming) athlete made me more successful in business.

5 Ways Being A College Athlete Helped Me In Business
Social Media, Influencers
Katie Schrock
Influencing; How it can start via your passion

Influencing is, at it’s core, the sharing of your passion with others in a way that your enthusiasm also gets them to buy in.

Influencing; How it can start via your passion
Business Development, Content Strategy, Efficiency Development, Event Management, Social Media, Fractional CMO
Katie Schrock
Western Insights Media; Your One Stop Shop to a ...

A fractional chief marketing office (CMO) is an outsourced marketing executive who performs the function of a CMO without your company having to commit to a full-time, in-house marketing leader. Western Insights Media prides themselves on being one of the leaders in western based events regarding out-of-the-box marketing combined with the utilization of traditional marketing methods to reach both your current and new audience demographic.

Western Insights Media; Your One Stop Shop to a Western Industries Fractional Chief Marketing Officer

Business Development

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5 Ways Being A College Athlete Helped Me In Business

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5 Ways Being A College Athlete Helped Me In Business

One of the things that I have loved watching lately is the uprise in women's college basketball in the media's eyes. As someone who wrote "Play in the WNBA" every single day of her journal through elementary school, seeing my friends, family, gym buddies, and colleagues as hyped about the game of basketball and the players I enjoy watching has been one of the best parts of 2024's March Madness.

As a former PAC10 (to date myself) and PAC12 (RIP to the Pac Conference), here are five ways that being a college (bench warming) athlete made me more successful in business.

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Western Insights Media; Your One Stop Shop to a Western Industries Fractional Chief Marketing Officer

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Western Insights Media; Your One Stop Shop to a Western Industries Fractional Chief Marketing Officer

A fractional chief marketing office (CMO) is an outsourced marketing executive who performs the function of a CMO without your company having to commit to a full-time, in-house marketing leader. Western Insights Media prides themselves on being one of the leaders in western based events regarding out-of-the-box marketing combined with the utilization of traditional marketing methods to reach both your current and new audience demographic.

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No Such Thing As An "Off Season" in the Event Business

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No Such Thing As An "Off Season" in the Event Business

Growing up as a sports kid I lived for the off season. It was my favorite time of year to get better and improve to come back in the next season at my absolute strongest and most talented. That doesn't change when it comes to the offseason for those of you producing events! Here’s a checklist of what you can do to strengthen your event during the off season!

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10 Podcasts to Spark Creativity

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10 Podcasts to Spark Creativity

Whether you enjoy going to the gym, have a long commute, or have loads of laundry to do every week - there’s always a time that you can escape into the world of audio whether that be in a book or a podcast. Podcast’s are a wonderful way that you can escape from the world, get your creative juices flowing, learn new concepts, or keep up with your favorite industries.

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Officially Official; The Ag Leader Academy Club on Clubhouse

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Officially Official; The Ag Leader Academy Club on Clubhouse

If you’re an industry professional in the agriculture, ranching or rodeo spheres, and aren’t in the Ag Leader Academy or That Rodeo Life Club on Clubhouse - then you are doing yourself a disservice! Join the rooms for weekly conversations on elevating your rural industry business, marketing, conversations and network, plus so much more every single day!

The 2020 Pivot; Creating Experience When experience Is Lost

The 2020 Pivot; Creating Experience When experience Is Lost

COVID-19 has hit the event industry hard, especially on the west coast. The cancellation of rodeos, concerts and county fairs have been some of the groups that have been hit the hardest and this is the better part of our Western Insights Media clientele base. Or team has worked HARD to pivot clients so that not all is lost and “pivot” is the name of the business-game in 2020!

My 5 Favorite Phone Apps to Avoid Boredom

My 5 Favorite Phone Apps to Avoid Boredom

It’s day 4 of quarantine and you may be bored out of your mind or worried about what your future sanity may look like so I thought I would share a few phone apps I’ve been using for the past few years as someone who works in my own remote office daily!

3 Keys to Entrepreneurial Success

3 Keys to Entrepreneurial Success

While I call myself an “accidental entrepreneur,” I have quickly realized a few key points that are a necessity to becoming successful in owning your own business. I also believe that these points are important if you are taking over a generational business through succession or for success in climbing the corporate ladder.