Nothing will boost your creator confidence like a Meta rep opening a call with: “So… how did you crack the code?” In this behind-the-scenes recap, I break down what Meta shared about the Edits app, trending Reels, real-time analytics, captions and “safe zones,” and why their best practice mirrors my own Instagram Trials Theory: test first, learn fast, and only then scale what works—without burning out or begging for likes.
Discover how Western Insights Media helped the Oregon Jamboree create a lasting legacy through the Pacific Northwest Stompeders - a fan engagement campaign for the 30th Anniversary that turned into a five-state movement and a blueprint for building community through events.
Learn the 2025 Instagram Reels strategy that helped my personal Instagram reach over 2.5 million organic views in 28 days. Download the free Instagram Trial Reel Checklist to grow your western brand, your personal brand, your event or small business on social media.
Western Insights Media is proud to present a 4-part webinar series designed specifically for rodeo committees, ag-based nonprofits, guest ranches, festivals, and small rural organizations. This free, hands-on training helps small teams use AI-powered tools to simplify marketing, save time, and increase impact. From designing content with Canva Pro to streamlining messaging with ChatGPT, scheduling with Metricool, and launching emails with Flodesk, each 40-minute session focuses on affordable, accessible tools that work for Western-based organizations with limited staff and budgets. Perfect for those juggling multiple hats—this series will help you do more with less and feel confident about your marketing strategy.
In the agriculture and natural resources sectors, finding the right influencers can make all the difference. The key isn’t just reaching a wide audience—it’s connecting with content creators who are genuinely passionate about your brand and its mission. Influencers who are aligned with niche interests in this space bring authenticity and credibility, fostering trust while educating audiences about the importance of their products.
Imagine campaigns like Taylor Chace’s “Steak Salad Sundays” with the Beef Checkoff, or Logan’s cucumber contentwith the Michigan Farm Bureau, each blending humor, creativity, and relatable recipes to inspire a new consumer interest. These types of collaborations provide influencers with industry insights, while they share the unique stories and benefits behind agricultural products with their followers. The result? A fresh, authentic connection with consumers that goes beyond traditional marketing.
In 2025, there’s immense potential to work with these niche influencers to showcase the value, quality, and stories behind our food. If you’re ready to explore partnerships that bring your brand’s story to life, let’s talk!
A fractional chief marketing office (CMO) is an outsourced marketing executive who performs the function of a CMO without your company having to commit to a full-time, in-house marketing leader. Western Insights Media prides themselves on being one of the leaders in western based events regarding out-of-the-box marketing combined with the utilization of traditional marketing methods to reach both your current and new audience demographic.
When it comes to finding your audience where they are, it can be a bit of hard work but the rewards for that work will provide an efficiency and return on investment that social media oftentimes fails to create. Let’s dive into a case example for a country music festival where we stepped through a series of surveys to find a new-age demographic for the event post the COVID-19 pandemic to find young country music enthusiasts and curate experiential marketing around their interests.
If you're like me, you may have been holding out for as long as possible in regards to your Facebook business page staying the same as it has for the past few years but, alas, Meta won this battle by fault of ownership of the platform.
Last week, the remaining of my Facebook Business changes turned into Facebook Profiles, but not like a personal profile, a business profile. I wasn't sure what this was going to mean and here are some of my initial grievances:
Growing up as a sports kid I lived for the off season. It was my favorite time of year to get better and improve to come back in the next season at my absolute strongest and most talented. That doesn't change when it comes to the offseason for those of you producing events! Here’s a checklist of what you can do to strengthen your event during the off season!
Whether you enjoy going to the gym, have a long commute, or have loads of laundry to do every week - there’s always a time that you can escape into the world of audio whether that be in a book or a podcast. Podcast’s are a wonderful way that you can escape from the world, get your creative juices flowing, learn new concepts, or keep up with your favorite industries.
If you’re an industry professional in the agriculture, ranching or rodeo spheres, and aren’t in the Ag Leader Academy or That Rodeo Life Club on Clubhouse - then you are doing yourself a disservice! Join the rooms for weekly conversations on elevating your rural industry business, marketing, conversations and network, plus so much more every single day!
It seems as if the end of 2020 and the start of 2021 resulted in a plethora of new social media platforms that everyone is raving about and, if you’re confused, don’t worry - you’re not alone! Many people are unsure of the different platforms that are out there and a great way you can grow and be a part of these conversations is by thoroughly vetting each app to see if it is a digital space that you are interested in occupying.
COVID-19 has hit the event industry hard, especially on the west coast. The cancellation of rodeos, concerts and county fairs have been some of the groups that have been hit the hardest and this is the better part of our Western Insights Media clientele base. Or team has worked HARD to pivot clients so that not all is lost and “pivot” is the name of the business-game in 2020!
I firmly believe that reading is so important to expansion of the mind and for the growth of your knowledge, curiosity, and thought process development. Time to read can be challenging, especially if you are a workaholic or not a naturally-inclined reader once you leave the obligatory reading of the academic world. Trying to stay cognizant of why reading is important, I began to adapt different techniques throughout the years to continue to grow my reading list.
